Marketing Data Foundations - Senior Product Owner

1. Complete discovery work to assess data needs from multiple business use cases (consumption, media, finance, Health practitioners, etc)
2. Extend discovery beyond currently funded foundational data sets (ie media data) to widen scope to cover all data sources needed to measure marketing effectiveness

Responsibilities

• Identify multiple initiatives relying on foundational data sets and work to scope requirements (what data sets are required by each business use case)
• AS IS/TO BE situation and RAG status by data source needed to deliver marketing effectiveness use cases.
• Draft approach and roadmap in collaboration with wither POs to fully scope data requirements for all effectiveness use cases
• Extensive experience on Marketing Effectiveness including Marketing Mix (business background as well as the data ingestion needs for modelling, performance reporting and investment effectiveness solutions)
• Highly analytical with prior knowledge on Media and Consumption and other data sources needed to measure effectiveness of advertising and Promo spend (A&P) data acquisition, transformation, and automation
• Comfortable facing stakeholders from various levels and units and explain complex problems into simpler terms.
• Experience on working with multi-cultural/multi-time zone teams.

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